There are a lot of things that I have learned as an entrepreneur, however, there is one in particular that has been the most important.

Being an entrepreneur isn’t hard…

Unless you continue to tell yourself and everyone else it is.

I’m coming up on 3 years of being an entrepreneur. In these last 3 years I have also maintained a rigorous full time job. A lot of people are surprised when they find this out. I made a choice 3 years ago to start the Gatherings, pursue my coaching certification and launch a business.

The key word in that sentence is CHOICE. I didn’t have any business background, seed money, a following or a mentor. No one told me to do this- in fact a lot of people didn’t understand what I was doing. I didn’t have “haters” I was trying to prove wrong.  I didn’t do it because I needed money to support myself. It wasn’t even a life long dream I harbored. I had a lot of fear but I did it anyway because I couldn’t ignore the pull in my heart to forge this path. 

And what I have learned is that being an entrepreneur is all about choice. It’s not that I can do this, it’s that I get to do this. It’s a privilege many people don’t have. I chose to start a business. I’m choosing to continue to grow and scale it. I can also choose to quit or burn it all down. Have I thought about that last one?

Um yea, a lot.

Have I done it?


Because I am so connected to my values, my why, my support system and my path. I show up every damn day and do the work. And I know I can always quit and work a “regular” job

>> that is privilege <<

Of course it’s not easy. It’s been messy with many growing pains and failures and shitty moments. I am not an expert or business coach. I don’t have it figured out. I’m a student. I remain open and I’m always evolving. 

You can’t be a business owner and FAKE it or FAITH it until you make it. You have to FACE it. If you continue to label things as hard and focus your energy on where it went wrong, who it didn’t work out with and all the challenges you face- then of course you’re going to lose sight of the power of choice you have.

Choose to become self aware, show up especially when you don’t want to, risk being disliked, express gratitude, celebrate the small wins, ask for help, be open, take radical responsibility for your feelings and actions and above all else- remember why you started and that you always have choice in the matter.

I can’t tell you if I would be sitting here typing this if I didn’t make one important decision before launching my business. The decision I made was to complete a professional coaching certification program. Now, I realize that this is pretty specific to my niche and not available to all entrepreneurs. But even if you don’t have a program you can complete, commuting to your own personal growth and development is one of the best returns on investments you can make. I think it is one of the single most important thing you can do because it will help you get clear on what you want, why you want it and what stands in your way. For me, completing my coaching program before launching my business was the best thing I could have done because it gave me the knowledge, tools, support and community I needed to feel prepared and grounded to activate my power of choice to launch my business.

Doubt and discouragement are going to occur when you try to forge your own path. As an entrepreneur, I know that I can activate my choice when it comes to my business - because it’s mine. I don’t have to show up and do it, I GET TO show up and do it.

That my friends, is a gift that I am grateful for every day.

Katie Kurtz